My father sells aluminum siding, and the triumph of my father's aluminum siding career is that there is a brick house in South Milwaukee, Wisconsin, that has aluminum siding on it. A house made out of brick -- how did he make that sell? You don't have to ask him, he'll tell ya: 'You should have heard the pitch. I just kept telling this guy, "Low maintenance, low maintenance, low maintenance. Brick'll chip."' And I was like, 'Dad, was that fair?' And without missing a beat, he's like, 'What am I -- Santa?'