Pete Holmes: Hey, You Never Know

One of my favorite things about New York is our slogan for the New York State Lottery. I'm sure you've seen it, on the subway or a billboard, which is just, 'New York State Lottery: Hey, you never know.' That's what they went with; they had a meeting.... No one else advertises that way. Just like, "Starbucks: Maybe it makes you immortal, I dunno."

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