They have like 300 or 400 signs on the highway to try and get you to come to this attraction. And they have a million different ones and they say different things like, 'Wall Drug: Free ice water.' Tells you about the caliber of attraction we're dealing with. That wasn't even the best one, the best one said, 'Wall Drug: Free doughnut for Vietnam veterans.' Yeah. Couple things about that. One: doughnut -- singular. 'Take it easy lieutenant, maybe move on to the ice water.' I also just love the idea of a guy holding a glazed, being like, 'You know, it was all worth it.'