I went to the store; I'm on the cereal aisle where they have the cereal, and I see a box of Cap'n Crunch. It's just the crunch berries; there's no crunch -- it's just a box of crunch berries. And that is the problem with kids today, right there: they don't have to work for nothin'. When I was a kid, you had to eat around the berries for half an hour, and then you had a berry finale at the end. You had a berry surprise, and you earned it, and it built character.